We created the Kawasaki Dealer Lead Management (KDLM) system to inform dealers of potential customers (new or old) that have shown interest in buying a Kawasaki vehicle. The information kept by the system gives dealers the customer’s contact information and level interest. This is an extremely valuable tool for dealers to help them convert a lead to a sale.
We shot the KLX® video in a beautiful winery in Central California. During this shoot, the environment was almost as important as the bikes. We introduced the fun factor of the bikes through the environment instead of going to a random off-road trail. From the music to the shots, every production decision we made needed to communicate fun.
Behind the Scenes
Even though the location was scenic, the terrain was extremely rough and rugged. Which is why we custom built an off-road Teryx® arm car for filming since a full-size arm car would not be able to navigate the terrain. Our regular equipment also took a beating on this shoot but we were able to overcome and get the shots we needed with multiple camera crews, a drone team and production staff.
Since this was the first line expansion for KLX® in a long time, we wanted to treat the trio of new bikes as a “pack” that featured the KLX®250R and KLX®300R trail-only bikes as well as the KLX®230 dual-sport (trail and street) bike. However, it was also important for us to introduce them separately to give each model its own spotlight before they came together as members of the same family. This also helped us stay authentic to the demographic as off-road riders typically ride as a pack.
Mobile & Web
The KDLM system collects leads from a number of sources, but mostly the leads are generated from:
Dealers get notifications when a new lead has been captured. From there, a salesperson is assigned and can gain access to the customer’s email, phone number, and address. The salesperson is encouraged to contact the customer to visit the dealership and move closer to a purchase.
The User Experience
KDLM is a huge benefit to Kawasaki dealers, allowing them to nurture leads as soon as interest is shown. In addition, the system allows managers to monitor the status of every lead all in one place, providing a more organized and focused approach to closing a sale.